The Field creates disco bus for Just Dance festival tour

Experiential agency The Field has produced a travelling disco bus to promote the popular Ubisoft Wii video game Just Dance at this summer’s key festivals.

The Field creates disco bus for Just Dance festival tour
The Field creates disco bus for Just Dance festival tour
The flat bed truck has been kitted-out with a flashing LED dance floor, UV lights, a smoke machine, state of the art sound system and plasma screens.

It has already visited T4 On the Beach in Weston-super-Mare and Lovebox in Victoria Park, and will be spending this weekend at Relentless Boardmasters festival in Newquay before moving on to V Festival.

To see a video of the tour so far click here.

Festival-goers will be invited onto the disco bus by a group of professional dancers and encouraged to dance along to a tune from Just Dance.

Observers will be able to take a seat amongst the palm trees in one of the Just Dance branded deck chairs or bean bags in the chill out zone.

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