Fiat works with Faithless on Punto Evo campaign

Dance act Faithless and Fiat have collaborated on promotional activity for its new Punto Evo model by projecting Faithless' new video Feelin' Good being onto London landmarks.

Faithless Feelin' Good Video projected onto the Royal Festival Hall for Fiat
Faithless Feelin' Good Video projected onto the Royal Festival Hall for Fiat
Fiat worked with agency Maxus on the guerrilla campaign with projections taking place on Friday 20 August at St Georges Wharf, the National Film Theatre and Royal Festival Hall.

The video shows a man and a woman performing dance moves at a club who are directly affected by the movements of stylised dolls in the form of Faithless members Maxi Jazz and Sister Bliss hanging from the rear view mirrors of separate Fiat Punto Evos.

"This collaboration was all about getting the Punto Evo and the Feelin’ Good track out to a wider audience, so projecting the video onto buildings in London where everyone can see it, seemed like a natural progression for the campaign," said Fiat Group Automobiles UK and Ireland marketing director Elena Bernardelli.

Click here to see pictures of the campaign.

Picture credit to Lawrence Watson

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