Fiat attracts 55,000 people to Oxford Street event

The motoring brand enticed more than 55,000 people to its Big Smile festival on Oxford Street from 28 August to 2 September.

Fiat attracts 55,000 people to Oxford Street event
Fiat attracts 55,000 people to Oxford Street event

The six-day event featured a giant Fiat 500, five times the size of the original car, housing an interactive visitor experience.

Parklife Oxford Street was transformed into an inner-city park for the occasion, complete with stripy deckchairs, foliage and snack stalls, while roaming entertainers and stilt walkers entertained guests.

To read more about the festival look out for October's issue of Event magazine.

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