The pop-up will be run on a similar basis to its Victorian-styled one last year, which occupied the top floor of L'Escargot restaurant in Greek Street in London.
This year's venue, Lights of Soho on Brewer Street, will be transformed into a Summer Jungle with neon lights and a nod to the British Empire, with the month-long pop-up running from 10 August to 10 September. It will serve a selection of eight bespoke cocktails as well as the Fentimans full range of soft drinks and will be open Monday to Saturday from 4pm to midnight, however reservations will need to be made in advance.
Later this week the brand will kick off its series of Magical Mixology Workshops Fentimans at the Port Eliot Festival in Cornwall from 28-31 July with the help of event management company Christabel’s.
Festival-goers will be able to mix their own cocktails using Fentimans' mixers, then pimp their creation with a choice of edible glitter, jewels and sequins.
Jaala Pickering, event marketing manager at Fentimans said: "We want people to discover our products in a fun environment where they can play around with the mixers at their leisure and see how versatile they are."
The workshops will showcase two unique alcoholic cocktails; ‘The Zinger’ with Fentimans Wild English Elderflower and ‘The Flirt’ made with Fentimans Rose Lemonade. Both will be served in a unique Fentimans mason jar which people can take away with them and reuse throughout the festival.
Tickets for these workshops cost £10 per person and need to be purchased in advance.
After its stop in Cornwall the Magical Mixology Festival Tour will next appear On Blackheath festival from 10-11 September.
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