Fentimans to launch apothecary for London Cocktail Week

Botanical brewery brand Fentimans is to launch a pop-up at seafood specialists, Wright Brothers Spitalfields to coincide with London Cocktail Week 2016.

Fentimans: Apothecary concept for London Cocktail Week
Fentimans: Apothecary concept for London Cocktail Week

The Market Terrace of the Wright Brothers restaurant will be transformed into ‘The Fentimans Apothecary’ with a market side entrance next to the hub of London Cocktail Week. The terrace will be filled with natural botanicals such as those used to make Fentimans Botanically Brewed Beverages.

Throughout the week there will be a special cocktail menu with six cocktails including ‘Torino Tonic' (Martini Ambrato, lemon, orange bitters and Fentimans Tonic) as well as the ‘Bittersweet Symphony’ in association with Bombay Sapphire, combining the gin, Bold British Aperitif, lemon juice, Oxford Vintage marmalade and Fentimans Rose Lemonade.

In addition to the menu of cocktails created by Wright Brothers and Fentimans, food will be available at all times including fruits de mer, tempura shrimps with sweet chilli and whole salt-baked sea bream with a mixed leaf salad.

Located within the original infrastructure of Old Spitalfields Market on Lamb Street, Wright Brothers Spitalfields serves up fresh sea to plate dishes in the market setting.

The Market Terraces will be open to the public from 30 September until 9 October with a 1 hour mixology class, a twist on gin & tonics, available to book on 5 October. Bombay Sapphire and Fentimans have created a class which will allow guests to reimagine the ritual and serve of a gin & tonic using carefully thought out combination of garnish and bitters. 

Jaala Pickering, event marketing manager for Fentimans said: "This is the first time we’ve been involved with London Cocktail Week and we’re excited to be working with Wright Brothers and Bombay Sapphire to create this unique experience for the festival."

Alice Henderson, marketing manager for Wright Brothers added: "We’ve been part of London Cocktail Week for many years but we’ve never done anything like this – we are extremely excited."

Patron will also be hosting activations at London Cocktail Week

Read more about Fentiman's activations in our interview with Jaala Pickering here

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