Fentimans tour kicked off at the Greenwich Tall Ships Festival last weekend, where guests were treated to a menu of cocktails and craft spirits, each served up with Fentimans botanically brewed mixers and soft drinks.
The Botanical Bar aims to channel a British feel, and maintains a traditional summer garden theme. Guests can relax in deck chairs, while they experience an oasis of greenery complete with oversized garden umbrellas to shield out the sun, or to provide shelter from the British summer showers.
Customers can sip on personally mixed beverages, and new cocktails and added entertainments will feature at different festivals, each designed to showcase the Fentimans brand.
Richard Cooper, head of partnerships and events at Fentimans, said: "It’s set to be a very exciting summer for Fentimans as we look forward to bringing our new botanical bar to numerous events across the UK. We are the only botanical brewers in the UK, the way we make our drinks is unique and the result is an altogether different flavour with distinctive mouth feel.
"We can tell people how different we are, but to truly understand what’s special about the Fentimans flavour you need to take a personal taste adventure. We’ve always invested in creative ways to bring the Fentimans drinking experience to life and this year we’ll be doing more than ever, with our Botanical Bar popping up at some of the most exciting events on the summer calendar."
The tour will visit Tom Kerridge’s Pub in the Park from 19-21 May, Field Day festival on 3 June, Taste of London from 14-18 June, among others before finishing at Liverpool's Food and Drink Festival from 8-10 September.
On 13 March, Fentimans sponsored London's first Vodka Summit. In January, RPM hired Fentimans' former head of events, Jaala Pickering.
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