Fentimans to create bar experience at Taste of London

Drinks brand Fentimans is teaming up with the Mixology Group to stage a bar experience at Taste of London festival, which runs from 14-18 June.

Fentimans to create bar experience at Taste of London
Fentimans to create bar experience at Taste of London

Fentimans is promising to bring the art of botanical brewing to life with a multi-sensory experience using aroma pods, botanical vapours, a living plant wall and dry ice cocktails.

Mixologist Myles Cunliffe from the Mixology Group will be onsite to take guests through the botanical cocktail creations, and visitors to the Fentimans stand will have the opportunity to speak to the brand team about the flavour combinations. 

Taste of London runs from 14-18 June, and Fentimans will appear at the festival from 14-16 June.

Other brands activating at Taste of London include DS Automobiles, Illy, Mövenpick, House of Peroni and Laurent-Perrier.

In April, Fentimans announced that it will tour a botanical pop-up bar across food and drink, music and regional festivals throughout the UK this summer.

More: Download Event's latest in-depth report: Festivals 2025: An experiential landscape - a collection of essays, data and case studies exploring the future of brand activations at festivals.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1

Comment below to let us know what you think.



Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs