Feel and Edge Ideas merger produces Blac

Marketing agencies Feel and Edge Ideas have merged to form an integrated agency.

Blac, which takes its name from the initials of the four new directors, will handle event marketing alongside other disciplines such as direct marketing, advertising and sales promotion.

More than 50 staff will initially be based at its offices in Covent Garden and Islington, and clients so far include Best Western Hotels, Hyundai and Ricoh.

Blac joint managing director Johnny Barradale said: "We will ensure that our work attains the sort of impact achieved by the best live marketing campaigns."

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