Fashion event woos business

BBC Haymarket Exhibitions has released statistics from last year's

Clotheshow to try to entice an earlier commitment from exhibitors and


The organiser of the event, which is due to take place from 7-12

December at the NEC is targeting the consumer magazines of The National

Magazine Company for media sponsorship following its decision to suspend

two of its key shows (Marketing Event, July/August).

"We have more than 200 exhibitors and four key media sponsors," said

Clotheshow marketing manager Alexis Brecker. "There is now a great

opportunity for magazines such as Cosmopolitan to become involved in

what is the largest fashion and beauty event in the world".

Last year, more than 179,000 visitors spent £14.8m with 6% more

visitors falling into the 18-25 year old category than the previous

year. More men were targeted in last year's build-up campaign, resulting

in a 3% increase in male visitors.

The average spend per head rose by more than £28 to £82.62.

New brands already committed to this year's event include L'Oreal Paris,

Warehouse and Knickerbox.

"We accept the show is female oriented but the girls will bring their

boyfriends so we still need to make it appeal to everyone," Brecker


"The visitor marketing campaign begins this month and we have recently

launched our web site. We aim to maintain and strengthen the brand

relationship with everyone in the 18-25 age range."

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