BBC Haymarket Exhibitions has released statistics from last year's
Clotheshow to try to entice an earlier commitment from exhibitors and
The organiser of the event, which is due to take place from 7-12
December at the NEC is targeting the consumer magazines of The National
Magazine Company for media sponsorship following its decision to suspend
two of its key shows (Marketing Event, July/August).
"We have more than 200 exhibitors and four key media sponsors," said
Clotheshow marketing manager Alexis Brecker. "There is now a great
opportunity for magazines such as Cosmopolitan to become involved in
what is the largest fashion and beauty event in the world".
Last year, more than 179,000 visitors spent £14.8m with 6% more
visitors falling into the 18-25 year old category than the previous
year. More men were targeted in last year's build-up campaign, resulting
in a 3% increase in male visitors.
The average spend per head rose by more than £28 to £82.62.
New brands already committed to this year's event include L'Oreal Paris,
Warehouse and Knickerbox.
"We accept the show is female oriented but the girls will bring their
boyfriends so we still need to make it appeal to everyone," Brecker
"The visitor marketing campaign begins this month and we have recently
launched our web site. We aim to maintain and strengthen the brand
relationship with everyone in the 18-25 age range."