The tour will see a milk float visit locations around the UK. Affectionately known as Morris, the cart made its debut at trade fair Maison et Objet in Paris last month.
The brand will interact with consumers at each stop, with colour consultants dishing out decorating advice and showcasing the nine new shades on offer. Visitors will also be able to collect a complimentary sample pot of their favourite colour.
Morris kicked off the UK tour in Westfied London yesterday (18 February). It will travel to Solihull, Leamington Spa, Wimbledon, Brighton, Manchester and Wimborne.
Farrow & Ball has stated it will announce extra tour dates later in the year. The brand experience has been organised in-house.
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