The Royal Bath and West Show has become the latest victim of the
crippling foot-and-mouth crisis as the events industry searches for ways
around the situation.
The organisers of the agricultural show, which was to be held at the
Bath and West Showground at the end of this month, had already decided
not to include any livestock but the whole event was called off
following advice from vets and agriculture ministry Maff.
'It was cancelled for a combination of reasons,' said Bath and West
Showground marketing officer Fran Weelen. 'The significant one was that
half of the components of the show could not go ahead. We discussed many
options, including holding the event later in the year.'
Alternative events are being planned including a possible concert with
proceeds going to farmers.
Meanwhile, this year's British Grand Prix at Silverstone will go ahead
as planned. There was speculation that the event in July would run but
'The Grand Prix will be going ahead,' said Silverstone group press and
PR manager Maria Bellanca. 'It was just speculation that the event would
not go ahead as planned. There were areas around the circuit which were
infected but they were not in proximity.'
ESS Orbit, which supplies temporary structures for outdoor events is
working with councils and event organisers to try to relocate rural
events to urban areas.
'It is something we want to help our clients with as they rely on that
income from the event,' said ESS Orbit marketing and advertising manager
Kate Errington. 'We've lost one job because of the crisis so far.
Somerset has been given the all-clear, but only time will tell what
effect it's had on business.'