Fab 50 Newcomers 2013: Smart & Balanced

Event caterer Smart & Balanced provides wheat- and dairy-free catering, shoot catering, styling, sponsorship and food installations.

Smart & Balanced makes the Fab 50 Newcomers 2013 list
Smart & Balanced makes the Fab 50 Newcomers 2013 list

Based: London

Launched: 2011

Number of staff: 4

Key clients:

  • Fashion brands
  • Premiere London clubs
  • Quintessentially Events

What are your ambitions/goals for the business?
To establish S&B within the London events industry providing a healthy option to the norm whilst maintaining a sophisticated and innovative service of deliciously and nutritionally designed, wheat- and dairy-free canapes, bowled food, buffets, dining and DDR menus.

What is your best piece of work or stand-out moment?
The VIP Premiere of Run For Your Wife; VIP premiere of The Double; Diane Von Furstenberg for six days over fashion week, IMG Models for five days over fashion week.

Photographic shoot catering for Dunhill, Gucci, Prada, Hermes and Blugirl, and exclusive catering, beverage and sponsorship partners to Photoartfair

What makes you a Fab 50 Newcomer?
We are on-trend with the retail food industry in London meaning we are the first caterer to really consider healthy eating within the corporate events industry. When designing our menus we take into account common allergies and intolerance within the population, whilst providing a broad and tasty food offering which includes fish, poultry and game whilst avoiding deep frying, any refined foods, beef which is high in acid and wheat and dairy.

We cook with coconut oil because it remains stable when heated to high temperatures. Our food is vibrant and colourful encompassing all the style of a high-end London caterer. S&B front-of-house staff are stylishly dressed with a friendly, competent manner.

Comment below to let us know what you think.

The full Fab 50 Newcomers list can be found in the June 2013 issue of Event. To subscribe to the magazine, click here.


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