Fab 50 Newcomers 2013: Incahoots

Agency Incahoots, based in St Albans, has made its way onto the 2013 Fab 50 Newcomers list.

Incahoots makes the Fab 50 Newcomers 2013 list
Incahoots makes the Fab 50 Newcomers 2013 list

Based: St Albans, Hertfordshire

Launched: 2012

Number of staff: 10

Key clients:

  • Mars Petcare
  • Heineken
  • General Mills

What are your ambitions/goals for the business?
Our aim is to build a genuinely innovative agency that delivers strategic solutions with creativity and passion by working collaboratively – literally ‘Incahoots’ – with the country’s top clients and brands, and our own dedicated team of highly-talented individuals.

This team approach is already resulting in outstanding and engaging ideas which will drive sales while delivering brand objectives.

What is your best piece of work or stand-out moment?
The stand-out factor for Incahoots so far is the vote of confidence shown in our brand new agency by three of the world’s leading advertisers - Mars, Heineken and General Mills. 

The individual expertise of our people, combined with our unique approach and the creative and strategic innovation we have been able to demonstrate, has convinced these huge global market leaders to entrust us with some of their biggest and most successful brands, including Whiskas, Foster’s and Nature Valley.

What makes you a Fab 50 Newcomer?
In a very short time, Incahoots has not only signed some amazing brands but also built a fantastic team who share our values and commitment, and who will be at the heart of our agency and central to our success.

Our passion for what we do and our collaborative approach to integrated and experiential marketing will help us create campaigns which really touch consumers and change behaviour. People have said we are brave to create a new agency from scratch at a time when the UK is hovering on the brink of an unprecedented triple-dip recession.

But we believe that today’s challenging economic conditions give Incahoots the perfect opportunity to pioneer an exciting 21st century wave of brave new agencies.

Comment below to let us know what you think.

The full Fab 50 Newcomers list can be found in the June 2013 issue of Event. To subscribe to the magazine, click here.

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