Fab 50 Newcomers 2013: GenieConnect

GenieConnect, which develops mobile event apps and web portals for the event industry, has made its way on the Fab 50 Newcomers 2013 list.

GenieConnect makes the Fab 50 Newcomers 2013 list
GenieConnect makes the Fab 50 Newcomers 2013 list

Based: Maidenhead, Berkshire

Launched: 2010

Number of staff: 50

Key clients:

  • GSMA
  • Reed Exhibitions
  • UBM
  • Terrapinn
  • Caterpillar
  • Adobe

What are your ambitions/goals for the business?
To continue to grow our technology offerings, to expand our client base, and continue to supply apps and web portals for some of the biggest events.

To supply event technology that enhances attendee engagement, improves networking and planning opportunities and provides intelligent insight into attendee behaviour for event organisers.

What is your best piece of work or stand-out moment?
The Reed Exhibition WTM 2012 app increased engagement by over 600%, and helped 40,000 people connect. The app has also been nominated as a finalist at the EXCITE Awards for Best Use of a Mobile App.

What makes you a Fab 50 Newcomer?
We are supplying innovative and revolutionary technology to some of the world's biggest events. We're constantly updating our technology, adding new features, developing native apps for many platforms and improving the experience attendees have before, during and after events.

All of our technology is integrated to create a joined-up, connected solution for attendees across all devices.

Comment below to let us know what you think.

The full Fab 50 Newcomers list can be found in the June 2013 issue of Event. To subscribe to the magazine, click here.


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