Fab 50 Newcomers 2013: The Garden Room, Syon Park

Part of the Concerto Group, The Garden Room set within the grounds of Syon Park is a summer venue which benefits from its own private gardens.

The Garden Room makes the Fab 50 Newcomers 2013 list
The Garden Room makes the Fab 50 Newcomers 2013 list

Based: Brentford, Middlesex

Launched: 2009

Number of staff: 3

Key clients:

  • GSK
  • Alternative Networks
  • Salon Prive
  • Kingston Technology Europe
  • Betfair
  • Estée Lauder

What are your ambitions/goals for the business?
The venue is already unique in the area and so we aim to really increase its reputation as a venue which offers first-class service, outstanding views of the historic house and gardens, and flexibility to host every type of event from conferences and fashion shows, to open air car exhibitions, family fun days, weddings and everything in between.

Every year we strive to increase the number of events that we hold, and therefore the turnover that we generate which is something that so far, we have achieved.

What is your best piece of work or stand-out moment?
We increased business by 40% last year, and are well on the way to increase business by a further 12% this year. We are now attracting some fantastic clients and hosting prestigious events such as the Salon Prive car show, which is the UK's premier boutique motoring event.

We have hosted this for the past three years which is testament to the service that we provide and quality of the venue and catering which clients such as Salon Prive expect.

What makes you a Fab 50 Newcomer?
We love creating outstanding events, using just a theme or concept. We go above and beyond to make sure that every client goes away feeling that they were looked after amazingly and therefore they are more likely to return for their next event.

We're only ten miles from central London, however, set in the most stunning and historic surroundings so clients feel like they are a world away from the hustle and bustle of the town. Only minutes from the M4 and M3, and eight miles from Heathrow, travel links are fantastic.  

We don't like saying no. We won't place unnecessary restrictions on our clients, which means they really can get creative with the venue and their event will always be memorable.

Comment below to let us know what you think.

The full Fab 50 Newcomers list can be found in the June 2013 issue of Event. To subscribe to the magazine, click here.

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