Fab 50 Newcomers 2013: Elastic

Elastic, a London-based agency, has made it into Event's Fab 50 Newcomers 2013 list.

Elastic makes the Fab 50 Newcomers 2013 list
Elastic makes the Fab 50 Newcomers 2013 list

Based: London

Launched: 2009

Number of staff: 12

Key clients:

  • Pernod Ricard
  • Greene King 
  • Well's and Young
  • Energiser
  • Nestle
  • Ferrero
  • Airplus
  • Hailo

What are your ambitions/goals for the business?
To continue to create value and assets within the business; to consolidate our expertise in on-trade activation and social amplification; to work with more brands that we want to work with and people that inspire us.

Grow our social media/community management and staffing departments, Elastic People, which launched in January; Grow the Craft Beer Rising Festival into a standalone business; recruit more apprentices from the local community; and develop smaller work placements programmes and summer internships.

Retain and develop all staff championing entrepreneurship and enterprise throughout the business, and improve the profile of the business.

What is your best piece of work or stand-out moment?
Malibutique for Pernod Ricard is in its third year, and is now the central part to the entire Malibu campaign. It has consistently delivered against objectives and helped changed the perception of the brand.

What makes you a Fab 50 Newcomer?
We have had a considered and consistent growth path over the last four and a half years, focusing on our skills, recruiting where we saw gaps, and consistently delivering value for our clients.

We are famous for on-trade activation and production excellence, but have recruited in the fields of sales promotion, social media and staffing in order to broaden our skill set. We will apply the same approach to these disciplines as we have to our core skill sets in order to become famous in those too.

We have achieved double-digit growth year-on-year in tough trading conditions, and have held onto to our clients which is key. We are also constantly looking at ways to add value to our community, staff and clients. Most of our guys walk to work, and are on a training programme suited to them personally.

We champion entrepreneurship within the business starting with the creation of the Craft Beer Rising Festival, and we now encourage our staff to think of ways they can turn their ideas into reality, asking them to pitch for our help and get them thinking like a start-up, fostering that challenger mentality.

We want to continue to craft campaigns that deliver value to our clients bottom line, change perceptions and excite us.

Comment below to let us know what you think.

The full Fab 50 Newcomers list can be found in the June 2013 issue of Event. To subscribe to the magazine, click here.

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