Fab 50 Newcomers 2013: Charge

Experiential agency Charge, based in Newcastle and London, positions in Event's Fab 50 Newcomers 2013 list.

Charge makes the Fab 50 Newcomers 2013 list
Charge makes the Fab 50 Newcomers 2013 list

Based: Newcastle and London

Launched: 2010

Number of staff: 4

Key clients:

  • Fresh NE
  • NHS
  • Range Rover
  • Change 4 Life
  • Metro Tyne and Wear
  • Paramount Pictures

What are your ambitions/goals for the business?
We hope to secure more regional and national clients that embrace our visions and activate our new technologies, as well as suggestions and ideas into events to keep consumers up-to-date and engaged in the latest products.

What is your best piece of work or stand-out moment?
Our prologued relationship with the NHS and its individual regional offices. Over three years we have provided teams all over the UK who have broken clients' targets and surpassed expectation in directing quitters into quit smoking locations and increasing awareness of the NHS and its smoking services.

We are proud of our work with health organisations, and especially how we can make a serious topic fun and interactive for the public, without losing the serious message. In particular our work with BALANCE NE.

We were asked to create an interactive street activity for Change 4 Life 's alcohol awareness campaign 'don't let drink sneak up on you'. We did this by bringing their logo to life with four brightly coloured freerunners, who attracted attention to the stand by doing energetic displays and fitness routines.

Alongside this was a Twitter pledge campaign where members of the public were asked to tweet their drinks pledges to a dedicated Twitter page. The interest and results were fantastic.

The client was extremely pleased with the feedback and the the addition of new technology on the stand - NFC wristbands - to direct customers to the Change 4 Life drinks tracker app, was well received.

What makes you a Fab 50 Newcomer?
We are more than a regular agency, we research and foresee new approaches and technologies like integrating social media with experiential to prolong the brand message digitally long after the face-to-face engagement.

We know how events used to work and what doesn't work in today's market so we always strive to keep events fresh and bring stale communications alive again.

While the business is three years old, we have all worked in the field previously as campaign managers on live events in the UK and Dubai, and while doing this have worked with all members of our street teams so we can supply them from our own personal recommendation.

It's not just thousands of names on a database, we can tailor personalities and skills to each product from our own experiences with them on the job - the ultimate undercover interview.

Comment below to let us know what you think.

The full Fab 50 Newcomers list can be found in the June 2013 issue of Event. To subscribe to the magazine, click here.

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