Eye receives a makeover for festive season

British Airways London Eye commissioned agency Innovision to create a winter lighting installation for the Christmas period.

British Airways London Eye commissioned agency Innovision to create a winter lighting installation for the Christmas period. The brief required a display suitable for adults and children. It included snowflakes made from foil, and an isometric snowflake created out of silver baubles, suspended at the base of the Eye. Lighting was enhanced with coloured gel wraps. “We have achieved something that stays true to the brand values of the BA London Eye while reflecting this magical time of the year,” said Innovision head of design Amy Eccleston.

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