Agency Exposure is to manage the events, which will encourage people to raise money for the charity, and inform men about prostate cancer with the aim of persuading them to go for a screening.
Exposure has managed all aspects of the 'Unite ByCycling' campaign and brokered the partnership between The Prostate Cancer Charity and The Tour of Britain.
The rides will be held in Stoke-on-Trent on 6 September and London on 19 September. The professional race runs from 12 to 19 September.
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