Exhibitions: TIC parent consolidates holdings with rebrand

The parent company of The International Centre (TIC) in Telford has rebranded to become Southwater Event Group. TIC and all its associated companies, which include two on-site hotels and the Grays Hotel and Conference Centre, fall under the new umbrella brand.

Following the rebrand, delegates can register for their event and check into their hotel room at the same time.

TIC chief executive Tom Gray said: "We felt it was important to bring all our assets together under one strong umbrella brand to give all our facilities a clear identity."

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