Exhibitions: IMIE wins bid to stage travel fair at Excel

Organiser IMIE has won a three-year contract to organise Visit Britain's British Travel Trade Fair (BTTF), formerly organised by Reed Travel Exhibitions.

The changes mean BTTF will move from the NEC to Excel London and will be open to the public for the first time as part of the new Best of Britain consumer event from 26-29 March 2009.

The interactive exhibition of domestic tourism will include small, independent UK destinations, and the trade-only day, which will retain the BTTF brand, takes place on 26 March.

IMIE managing director Rob Mackenzie said: "We hope to attract more than 3,000 trade visitors and 25,000 ABC1 consumer visitors."


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