Exhibitions: Imagination puts Land Rover branding on show

Agency Imagination unveiled a stand for Land Rover last month that aimed to express the automotive firm's new brand vision.

The stand appeared at the Salon International de l'Auto from 6-16 March in Geneva. Its centrepiece was the new LRX concept vehicle.

The stand also featured a large, sculptured wall constructed from lightweight aluminium, and a high-definition LED screen that showed animated films.

Imagination chief executive and global creative director Douglas Broadley said: "We developed a stand that makes a strong statement about an iconic brand, but remains unmistakeably Land Rover."

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