Exclusive: XYZ reveals 2015 performance and plans for the year ahead

Agency XYZ experienced considerable growth during its third year of trade, reporting a turnover increase by 60%.

Mould spoke to Event about XYZ's performance throughout 2015
Mould spoke to Event about XYZ's performance throughout 2015

Will Mould, managing director at XYZ, told Event that the agency also reported an increase in earnings before tax of 42%.

He attributed the performance to: "Growth of key client business, new business wins and settled overheads."

This year Mould hopes to continue to grow the business financially, as well as increase its staff numbers. "We are aiming for a 20% revenue growth. We’re investing heavily in our IT structure and are continuing to build our digital content capabilities," he said. 

"We are also looking to expand the team with a couple of key hires including a commercial director."

XYZ secured a number of new clients last year, which saw the agency work across a series of different campaigns. "We produced [Celebrity Cruises'] Taste of London activity and the ‘A Different View’ Campaign, and created a product seeding campaign for Sennheiser, including a collaboration with Globetrotter," Mould recalled.

The agency also worked with Tesco Moble to create the world’s largest emoji crop circle, helped to produce the Wool Week campaign on Savile Row and delivered the Esso Synergy Fuels activity at London Race Week and Canary Wharf for Weber Shandwick. 

Read our My Event World with Will Mould here.

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