Exclusive: Smyle to produce VIP hospitality for BT London Live Hyde Park

Event agency Smyle has won the contract to produce the VIP hospitality areas for BT London Live Hyde Park from 27 July-12 August.

Smyle will create the Platinum Experience Booth
Smyle will create the Platinum Experience Booth

BT London Live Hyde Park is set to deliver unparalleled viewing of the London 2012 Olympic Games via a series of large screens, including the UK’s largest, during the summer.

The event will also host a number of musical concerts including the closing ceremony gig by Blur, New Order and The Specials.

The VIP hosptiality experience being created by Smyle is the Platinum Experience Booth, which will have its own private entrance.

These booths will be housed in an exclusive area in a VIP backstage enclosure with each one able to host 12 guests, and boosting its own VIP garden.

Guests in these booths will also be treated to a champagne reception; luxury buffet throughout the day; complementary bar; drinks table service; a personal screen showing live coverage of the Games and luxury toilets.

They will also receive passes for VIP grandstand seating for the gigs.

Tickets are information are available through Smyle.

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