Exclusive: Sales soar at Ideal Home Show Spring

Visitor spending was up 25% at The Ideal Home Show Spring at Earls Court, according to organiser Media 10.

Exclusive: Sales jump 25% at Ideal Home Show Spring
Exclusive: Sales jump 25% at Ideal Home Show Spring

Figures seen by Event today showed the average spend per head was £800. The event ran from 16 March – 1 April.

The figures mark a 25% increase on 2011. Media 10 says they demonstrate a spike in consumer spending on goods like furniture and domestic gadgets and could point towards the recovery of the consumer homes retail industry.

Total spend at this year’s show is estimated to reach £275 million compared to £225 million in 2011. Visitors are also expected to spend 29% more with the show’s exhibitors during the next 12 months than they did in 2011.

Jonathan Bunn, managing director of Hydropool Hot Tubs, which exhibited at the show, said: "This is our most successful show in 16 years. The opening day was the best we have ever had and by the end of the first weekend our sales were three times ahead of last year. At a time when the economy is going through some tough times, and even we struggle to get people into our showrooms, we are thrilled at the results so far."

A spokesperson from exhibitor Sofa Design said: "This is our first year exhibiting at Ideal Home Show and we’ve been pleasantly surprised as we didn’t expect the visitors to be as willing to part with their cash but they are spending and we are taking a lot of orders onsite."

Media 10 said it was "overwhelmed" with the demand at this year’s event. Lee Newton, managing director of Media 10 said: "Having re-established the Ideal Home Show over the past three years we can safely say that this year’s show has been our most successful to date. Every year it goes from strength to strength but this year we feel the quality and standard has significantly increased."

Visitor numbers for the show look set to reach more than 250,000 after the final audit. The show’s centerpiece was a 300-seat auditorium submerged in an Olympic-sized swimming pool, which hosted talks and displays on the Home of the Future stage.

Will spending figures start to look up at other consumer shows? What do you think? To leave a comment register and let us know your thoughts.

For more in-depth industry features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs