Exclusive: Philips appoints Inkling to re-launch Lumea product

Brand experience agency Inkling has been chosen by Philips Lumea to deliver a four-week experiential campaign, following a competitive pitch.

Philips appoints Inkling
Philips appoints Inkling

Inkling was appointed at the end of March to re-launch a Philips Lumea hair removal product to female shoppers across a four-week period in May and June.

For the campaign, the London-based agency has designed a 'demo' pod that will allow shoppers to test the product, which will be accompanied by a cocktail bar. Additional features are yet to be confirmed.

The campaign will kick off at Bluewater shopping centre in Kent from 24-26 May. It will then travel to Westfield London in White City, followed by Meadowhall in Sheffield and The Intu Metrocentre in Gateshead.

Rachel McCoubrie, who works for Lumea Marketing at Phillips, said: "Philips Lumea is a key product focus for us and there is a big education and demonstration job to be done. Inkling’s proposal demonstrated good business understanding and outstanding creative ideas that will get the product right into the hands of the consumer. We’re very much looking forward to working with the Inkling team on this project."

Will Parkinson, co-founder and managing director at Inkling, said: "We’re excited to add a blue chip brand such as Philips to our client list. The Lumea challenge is an interesting one for us – a great product that is already out there but is not really understood. At Inkling, we thrive on taking product truths and bringing them to the fore with creative executions, and that’s what we aim to do with this experiential work."

Earlier this month, Inkling announced that it had been hired by denim brand Wrangler to present a new brand direction to its consumers through PR, social media and experiential activity.

More: Event visited Inkling's offices earlier this year to meet the people behind the brand experience agency for the Meet the Team feature.

Inkling was also placed in Event's top brand experience agencies list. 

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