MCM’s new strapline: 'Communicating, creatively' reflects the company's focus on bridging the gap between its key functions of creative concept agency and technical production company.
The strapline features across MCM’s marketing collateral as well as website, which has been updated so as to showcase the agency’s work across experiential, film and events, with brands including John Lewis, Morrisons, Monster and Coca-Cola.
MCM has recently relocated from Hammersmith to premises at South Avenue Studios in Kew Gardens, and the new space will be unveiled during a launch event in November.
Financially, MCM achieved an increase in net profit of 42% over the last 12 months.
The agency has made a number of new hires in the last six months to support its new positioning, including three senior appointments.
Mark Nicholls joined as creative director in July, meanwhile in March, Brendan McCaul and Karen Evans were brought onboard as creative services director and client director respectively.
Lizzie Carver, client services director at MCM, said: "This is a very exciting time for MCM. The business has gone from strength to strength with the increase in talent, a considered approach to delivering our three-year strategic objectives and some excellent new client partners that have chosen to work with us.
"Our new environment and strategic hires marks the start of a new era for MCM and we can’t wait to see what the future brings."
Nicky Milligan, managing director at MCM, added: "I'm extremely proud of our financial success over the last year and very excited to be launching our new look and focus.
"The recruitment drive we’ve been on is a true reflection of our how our business is growing and I’m delighted that we’re now settled in our new offices. As an agency, we’re looking forward to the year ahead and this exciting new chapter in MCM’s story."
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