McKenna will be taking up the role of business development director, which will see him work across all areas of the agency – namely its Studio arm, PR and social media.
He will support Bacchus’ international growth through the "cross-pollination of client opportunities" and traditional new business sourcing. He has also been tasked with amplifying the company’s work within the wider industry.
McKenna, who was previously Inca’s director of new business and sponsorship, will join his new agency in January, immediately jumping on Bacchus Studio’s British Fashion Council account in time for London Collections Men and London Fashion Week.
He told Event: "I’m delighted to be appointed as business development director at Bacchus. The role involves me working across all areas of the agency - brand identity development, communications and production.
"Studio executes internationally, and a company that can produce internationally as well as it does locally is rare, so I am excited to really focus on growth in this area."
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