Exclusive interview: Logistik MD highlights ambitious growth plans

James Wilkins, managing director of agency Logistik, has revealed to Event the agency's three- to five-year growth strategy, as well as plans for upcoming experiential activations.

Logistik's James Wilkins sets out growth plans for next five years
Logistik's James Wilkins sets out growth plans for next five years

Wilkins, who has worked at the company for the last eight years, will take over the helm after an announcement this morning (23 October) revealed that Dirk Mischendahl was to move on from the business, after heading it up for the last 18 years.

Wilkins told Event the pair had been planning this move for the last 18 months. "It has all been about timing," he said. "This was the right time for Dirk to step away from the business as the company shifts more so into the engagement and entertainment arena.

"The company started out organising outdoor events, now it predominantly deals with engagement for large FTSE 100 clients."

Looking back at Logistik’s success over the previous months, Wilkins said while the company’s turnover has been static, it had secured five major clients within the last 18 months.This has included the agency working with clients in sectors new to the business, including BMW for the automotive sector, as well as a rising level of brands within the financial and telecoms sectors.

"The next stage for us is a natural level of growth," he added. "Myself and Dirk had managed to achieve turnover of between £15m and £17m during our time working together."

Wilkins explained up to 20% of Logistik’s business sits within the B2B/B2C activation sector, and for the last five years the agency has been handling marketing activity for such brands as Lloyds Banking Group, BT, Natwest, Asda, Marks & Spencer and EDF.

Moving forward, Wilkins has revealed the company expects a modest 10% growth during the next 12 months, after what he described as a "static period" for turnover in the previous year. He added: "We have set out ambitious growth for the next three to five years, aiming to achieve turnover in excess of £20m."

Wilkins said there could be opportunities for Logistik to acquire an agency within the marketing space in order for the company to achieve its planned growth.

While Wilkins could not reveal names of clients which the company will be executing experiential activations for in the coming months, he explained the events will have links to music, will involve major FTSE 100 companies and will involve visitor attractions within the UK.

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