Exclusive: Initials develops insta-cam activation for Jeep

Auto brand Jeep has partnered with Initials Marketing to develop a ten-week long experiential tour, featuring insta-cam 360-degrees technology.

Initials asks consumers to Unleash Your 360-degrees
Initials asks consumers to Unleash Your 360-degrees

The Unleash Your 360-degrees experience has been inspired by and designed to promote the Jeep Renegade model. Participants will be invited to jump, leap, spin or pose as 48 high definition cameras mounted on a five metre circular rig capture their movement.

This will then be converted into a film, which will show them appear to stop time for six seconds. The footage can then be shared via the web.

Rachel Bateman, head of live engagement at Initials, said: "Due to its legendary four-by-four capability, Jeep is often faced with preconceptions that their vehicles are utilitarian, designed for off-road use. Therefore it was imperative that the Renegade live activation was firmly routed in an urban setting with a stand-out experience attracting urbanites and their young families."

The activation will be launched to the public at the Gadget Show Live, held at the National Exhibition Centre in Birmingham on 7-12 April, before traveling to Nottingham, Newcastle, London, Leeds, Cardiff, Glasgow, Edinburgh and Liverpool.

Initials is working with New World Designs, DHB, Pro 2, Doner and Mash Staffing to host the experience.

More: Jeep launches Renegade at Winton House

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