Exclusive: HS1 appoints Brand & Deliver for three-year experiential contract

Channel Tunnel Rail Link organisation HS1 has appointed agency Brand & Deliver to manage marketing activity at St Pancras International Station as part of its framework for a three-year period.

HS1 appoints Brand & Deliver for three-year experiential contract
HS1 appoints Brand & Deliver for three-year experiential contract

Following a competitive pitch process, creative marketing agency Brand & Deliver will provide design, print and experiential marketing for HS1's campaigns, which will highlight the range of events at St Pancras International to domestic and international visitors. 

Marketing will also focus on promoting the boutique shopping and dining opportunities within the station, drive traffic to the website and boost engagement on social channels.

Hayley Lawrence, director of events at Brand & Deliver, said: "We look forward to working closely with St Pancras International to build the brand as a lifestyle destination for Londoners and visitors."

William Gordon, marketing manager at HS1, owners of St Pancras International, said: "We want to encourage the one million passengers who pass through the station each week, to stay a while and enjoy the fantastic bars and restaurants, boutique shopping and activities on offer."

Last week, Brand & Deliver helped telecoms brand Three to kick-off its #MakeItRight campaign with experiential staff activities.

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