Exclusive: Crown reveals Peugeot and Citroën activations at Goodwood

Agency Crown is producing the activations for both Peugeot and Citroën at Goodwood Festival of Speed, which is scheduled to take place from Thursday (25 June) through to Sunday (28 June).

The Citroën stand will once again feature a #myairbump activation
The Citroën stand will once again feature a #myairbump activation

The Citroën/DS Automobiles stand will once again feature a #myairbump activation, however in a departure from the 2014 event, it will include displays by gymnasts throughout the day.

The activation will operate as an extension of DS Automobiles' 60th anniversary celebrations, and the new Divine DS model will be on show. 

Artisan chocolatiers have been commissioned to create limited edition chocolates for the event, and visitors will be able to take part in a Divine DS photoshoot with a professional photographer.

The Peugeot stand will feature HD racing pods, enabling visitors to experience the new Peugeot Vision GT concept car on the new racing game, Gran Turismo 6.

Those who take part will have the chance to win prizes including personalised signed memorabilia from the Gran Turismo game developer, Kazunori Yamauchi.

The car brand will also facilitate races up the famous Goodwood Hill Climb, and its new 308 GTi by Peugeot Sport will be on show.  

Simon Hambley, director of live at Crown, said: "It is fantastic to work with Citroën and DS again to deliver an immersive and interactive consumer experience that will exceed last year’s activities.

"In addition to working with Peugeot, we’re looking forward to promoting and representing all three brands in an innovative environment that also showcases our capabilities for creating exceptional experiential activations."

More: Ford creates family-themed stunt at Goodwood Festival

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