The Clothes Show will take place at the NEC in Birmingham, in association with Alcatel Onetouch. As well as taking the headline partner slot, the tech brand will host its own Fashion Theatre at the event, in association with Capital FM.
The activation promises a high-energy line-up of fashion, music and dance, with signer-songwriter Ella Eyre booked to perform her new single to the 5,000-seat atrium on 6 December.
Each performance at the Alcatel Onetouch Fashion Theatre will begin with a trend presentation curated by The Clothes Show’s director of styling, Karl Willett.
Media brand Cosmopolitan will host The Image Catwalk, which will showcase the latest high-street, graduate and emerging designer collections. The Clothes Show will also feature The Olympus Pen Style Studio, offering exclusive trend presentations and interviews from leading designers.
Other brands appearing throughout the five days include Oasis, Paul’s Boutique, Rimmel London and Lee Stafford.
The fashion event, which is owned by Haymarket Media Group, announced initial plans to relaunch in April. Along with the name change, the revamp also includes a renovated floorplan that will offer tighter brand adjacencies throughout the show.
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