Exclusive: Breed lands last minute deal with OnBlackheath festival

Creative agency Breed, and its parent company SMP Group, have announced that they will provide all of the on-site print, stage backdrops and hoardings for OnBlackheath festival.

Breed and SMP London have secured a last minute deal with OnBlackheath festival (@OnBlackheath)
Breed and SMP London have secured a last minute deal with OnBlackheath festival (@OnBlackheath)

Breed and its social division, CreateLondon will also be working with brands including Benefit Cosmetics throughout the two-day event, which takes place this weekend (12-13 September). 

The beauty brand will be delivering the final stage of its Curls Best Friend experience, which kicked off in February. The OnBlackheath will activation will feature a social media generated photo booth devised by CreateLondon.

Ian Irving, strategy director at Breed said: "I have been chatting with the festival since its successful launch last year and we’ve been determined to start a mutually beneficial relationship.

"It became very clear that our group could deliver so many of the festival's needs, from printing the on stage backdrops to the experiential and social media amplification. It’s a really wonderful start to what I hope will be a long-term deal and add the fact that we are activating social for Benefit Cosmetics, it couldn’t be better."

Nick Zuppar, project director at festival organiser Harvey Goldsmith added: "The collaboration with The SMP Group was an easy win, they are the UK’s leading out-of-home print specialists and their headquarters are minutes from the festival site, in addition to this they are partners to one of the UK’s most innovative social and experiential agencies Breed, all our needs in one group around the corner. Frankly it is a win-win."

In recent months CreateLondon has devised Twitter-powered vending machines for Topshop as well as Benefit. 

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