The experience has been devised by event management agency Chillisauce. The company posed the idea to its extended database in the weeks leading up the announcement, who expressed interest in the concept.
The space will be available for team-building days, parties and private meetings for up to 200 people.
Four packages have been devised for guests based on feedback from the agency’s database:
- Big Brother Takes Over – Will see relationships between participants tested through competitions, nominations, evictions and secret challenges.
- You Decide – Sees people enter the house as members of the audience, enabling them to choose who stays and who goes.
- Big Brother House Party – Enables guests to devise a party within the space, where the Diary Room will be transformed into a photo booth.
- Big Brother Unplugged – The space will also be available for meetings, conferences and workshops, however there will be no contact with the outside world.
Depending on the package chosen, activities on offer will include 21 Seconds To Go, where ‘housemates’ will have 21 seconds to find a podium and perform a dance move when Big Brother plays the renowned song, and Grubbs, where they will be required to eat strange foods including insects and eyeballs.
Visitors may also be tasked with recreating a famous music video via the Now That’s What I Call Music activity, or completing an assault course coined Fast and Furious.
Rachel Harrison, marketing executive at Chillisauce, said: "To celebrate the programme’s unique concept, we have opened the doors and designed these live experiences so people can explore behind the scenes and have a taste of life on the show, without having to subject themselves to the weeks of isolation.
"The Big Brother house is one of the most iconic, famous venues in the country and an innovative space where people can create memories, bond, develop or create freely. Its limited availability means it will be a rare immersive experience for those who wish to do something entirely different from everybody else."
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