Excel to host celebration of Star Wars film

IMIE, the organiser of The British International Motor Show, has won a contract to manage the 30th anniversary celebrations of Star Wars on behalf of Lucasfilm and The Cards Group.

The Star Wars Celebration Europe festival, scheduled for 13-15 July, was originally planned for Earls Court. According to the event's co-ordinator Barry Eldridge, advanced interest in the festival has been high enough to persuade the organisers to move it to Excel London.

"The larger venue will allow a greater number of guests, larger exhibition space and more outdoor space," said Eldridge.


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