Ex-OgilvyAction heads launch new brand experience agency

Jason Megson, the former head of experiential at OgilvyAction, has launched new experiential agency We Few with colleague and ex-RPM creative head Aiden Howes.

Megson and Howes launch We Few
Megson and Howes launch We Few

Megson will be managing partner of the new agency, while Howes will take on the creative partner role.

Megson left OgilvyAction earlier this month after 18 months with the agency, joining from BD Network.

Howes was head of experiential creative at OgilvyAction, where he worked closely with Megson. Before this he held senior creative positions at Publicis, Because Brand Experience, and RPM.

Megson told Event the new venture is a culmination of his experience. "I’ve worked at a number of good agencies over the past 10 years and I’ve learnt from each one. I wanted to combine all those skills and see if I can do better."

He says the agency will focus on developing exciting content, particularly for the mobile domain. There are plans to announce a senior hire in the coming months, whose background is in TV production, as well as further appointments with mobile expertise.

We Few is already working with a number of start-up drinks and food service brands on a consultancy basis.

"Client appetite for experiences that thrive in today’s connected world has grown exponentially which is intrinsically linked to the increasing focus on earned media," said Megson. "This has created the perfect conditions for a nimble agency that offers senior level creative and strategic resource underpinned by industry leading delivery experts."

Howes added: "Our focus is on engaging real people in narratives which humanise brands. The challenge for us is turning that engagement into consumer action. The key to success is brave, relevant and compelling creative content which can live in the real world and crucially thrive online."

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Read an exclusive interview with Megson in the April issue of Event magazine. You can get it by subscribing here.

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