Dods, who left Octagon UK in November, has launched the agency with Jonathan Owen, chief executive officer of brand experience agency Energy Marketing Group.
The new agency will specialise in brand partnerships, experiences and storytelling.
It is working with cognitive neuroscientist Araceli Camargo to integrate 'consumer neuroscience' into its strategy.
Speaking about the launch, Dods said: "We passionately believe that marketing needs a new engagement model. There's too much meaningless marketing, which means people aren't listening or caring so they're not inspired into action. But when you consider that up to the 90% of human decision-making is unconscious and emotionally driven, there's a huge opportunity to reinvent a new model.
"I'm excited that We Are Fearless is bringing a bold new approach by harnessing the power of people's passions with the latest thinking in consumer neuroscience".
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