Ewa Nuckey joins Momentum as director of insight and strategy

Momentum Worldwide has appointed Ewa Nuckey, formerly of Zak Media Group, as its new UK director of insight and strategy.

Ewa Nuckey joins Momentum Worldwide as UK director of insight and strategy
Ewa Nuckey joins Momentum Worldwide as UK director of insight and strategy

Nuckey brings more than 12 years of experience to the role, having most recently held the title of planning director at Zak Media Group, which encompasses three agencies – Bambino, Wolfpack and Drink.

She has also worked at agencies including Lowe Open, Arnold KLP, Leo Burnett and Wunderman, and with brands including Volvo, Diageo, Morrisons, General Motors, Burger King, Ford and Proctor & Gamble.

The new role will see Nuckey head up Momentum UK's team of planners and digital strategists, who are based in both London and Manchester.

She will work across the agency’s UK-based and global clients in an effort to add value to their brands, as well as manage the agency’s proprietary research programme and strategic tools development. 

Allan Cobb, UK managing director at Momentum Worldwide, said: "Ewa is an amazing addition to our agency family; she will provide strong leadership to the department and helm our insights efforts, which are paramount in our current and future client strategy. We place insights at the heart of our work.

"Her experience and industry nous will be invaluable in delivering best in class solutions and strengthening our offering."

Nuckey added: "I am excited to be working with Allan and the Momentum UK team to lead our proprietary research efforts and strategic thinking in the UK for our wide variety of clients, starting with our next research piece, ‘We Know Sports Fans’, due for release in the June."

She replaces Matthew Gidley, who has relocated to Momentum’s Chicago offices, where he is managing director. 

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