N2O has designed and built the pop-up shop, which opened today (16 June), to bring the brand to life and to offer commuters the chance to pick up bottles of Evian, as well as pink Evian tennis ball packs, umbrellas and Brumatiseur facial sprays.
Visitors will also be able to enter a competition to win VIP tickets to The Championships, Wimbledon, of which Evian is the official bottled water partner.
The campaign will be supported later in the summer with a social media campaign designed to help Londoners keep cool this summer.
Sophie Allard, Evian marketing manager, said: "This pop-up shop will help drive Evian’s relevance with London commuters during our busiest period. It will be fantastic to have a physical evian space at the heart of the capital and will perfectly support our campaign to celebrate The Championships, Wimbledon.
"We are also delighted to have once again teamed up with TfL to encourage commuters to keep hydrated with some pure Live young refreshment. It is really important to stay hydrated during the hot weather so it is great to have the chance to help Londoners keep cool."
Stuart Anderson, head of retail at TfL, commented: "It’s fantastic that evian is opening its first pop-up shop on our network. It is a great example of TfL expanding the services on offer for our customers."
Grant Finney, campaign director of N2O, added: "We’ve enjoyed working closely with Danone on this brand activation project. Designing, building and staffing the UK’s first evian pop-up shop has certainly been a highpoint in N2O’s continuing relationship with Danone."
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