Perhaps unsurprisingly, news that Cadbury was to create a travelling advent calendar made up of 24 trucks was the most popular story in the last four months of the year.
The brand filled each truck with chocolate and other surprises, and flung their doors open in locations across the UK. The first door was opened in Liverpool to reveal a chocolate filled grotto.
Last month Disney unveiled a 14-metre high Christmas tree, made from soft toys, at St Pancras International station. The brand enlisted singer and TV presenter Alesha Dixon to help celebrate the arrival of the tree, which will remain in place until 4 January.
The 2,000 toys that comprise the tree will be donated to children’s charity Kids when it is dismantled.
Undoubtedly one of the most popular South Bank activations of 2015 was a replica creation of the aquatic monster Mosasaurus, which featured in Universal Pictures' Jurassic World film.
The seven-metre tall sculpture depicted the dinosaur breaking through the Observation Point to eat a great white shark, which could be seen dangling from a fishing rod.
Images from the opening of Selfridges’ Forest Restaurant and Bar on The Roof pop-up was the fourth most popular story over the period. The space takes its inspiration from an autumnal forest, with narrow tree trunks lining the walls, fairy nights and private rooms that resemble mini woodland huts or country houses. It forms part of the department store’s annual Destination Christmas experience.
The list wouldn’t be complete without the news of Coca-Cola’s Christmas truck tour. Revealed after a Twitter retweet campaign to boost anticipation, the 46 locations took in towns such as Inverness, Colwyn Bay, Yeovil and Margate. The tour began on 20 November and travelled around the country until its last stop on 23 December at London’s Leicester Square.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.