Event's guide to Cannes Lions

The Cannes Lions Festival of Creativity kicked off yesterday (21 June) with a programme full of experiences for event profs to get their teeth into.

Cannes Lions kicked off in the south of France yesterday (21 June)
Cannes Lions kicked off in the south of France yesterday (21 June)

Wearables and the ties that bind fans to brands

Hosted by mobile technologist company Urban Airship, this session on wearables will examine new examples of wearable tech, as well as those on the horizon. Brands will also get to explore how to get closer to customers and learn how building a campaign platform may be better than searching for one.

When: 25 June, 11.55am-12.45pm

Where: Discovery Stage

The Pulse of Cannes

An immersive experience in itself, Lightwave and Mindshare will join forces to take delegates on an audio/visual journey powered by biometrics (and featuring a special guest DJ). Guests will be asked to download Lightwave Pulse onto their iPhones to get involved, with the results of the experiment unveiled near the end of the week.

When: 22 June, 12.30am and 25 June, 4.20pm

Where: Lions Lounge, Level -1 and Inspiration Stage

The Creative Realities of Virtual Reality

Framestore director David Mellor will talk about the creative opportunities and limitations of virtual reality, which, he argues, is still an undefined medium. He will be joined by Jay Zasa, executive creative director of R/GA and discuss how to establish an innovative approach to creating human experiences, and how to assemble the right team to do this.

When: 26 June, 1.20pm – 1.50pm

Where: Discovery Stage

Music & Branding Moving at "The Speed of Culture"

Lars Ulrich, the drummer and co-founder of Metallica, will be joined on stage by marketers to discuss brands' roles in sponsoring music tours through experiential, media, advertising and social. The event promises to uncover the secrets to successfully execute a music programme that delivers the optimum ROI.

When: 22 June, 3.45pm – 4.15pm

Where: Audi A

Green Tastes Like Lemon Ice Cream: Branding and Senses

Lewis Robbins, associate strategist at Jack Morton Worldwide will explain how the physical world has an unconscious effect on how we think, feel and behave towards brands. He will also highlight three critical drivers needed to create a multisensory brand experience.

When: 22 June, 2pm - 2.30pm

Where: Lions Lounge

The Rise of Smart Spaces

Hosted by Soda as part of Cannes' Independent Agency Day, this forum will discuss how experiential can merge with digital. Three agencies will explain how they get people to interact with brands, cities, art and data through the creation of 'smart spaces', which blend storytelling with architecture, design and technology.

When: 23 June, 12.45pm – 1.15pm

Where: Audi A

At Cannes this week? Remember to check out these seven brand experiences taking place across the festival.

Comment below to let us know what you think.

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