Event's Big Question: Should visitors be made to hand over personal data at events?

Developments in technology could lead to enhanced data capture at events, but how easy will it be to coax visitors to hand over personal information?

Event's Big Question: Should visitors be made to hand over personal data at events?
Event's Big Question: Should visitors be made to hand over personal data at events?

Last month Event featured a story in which the chief executive of event technology firm Active Network suggested that - in the near future - event visitors could have their driving licences scanned to allow organisers to capture vital data.

It’s a system Active Network already employs in the United States, using a simple device that can be plugged into a smartphone. But we want to know if you think this is something that could work in Britain? And if so, should it be made compulsary for visitors to hand over their personal data at events?

You can air your views via the site by voting in the poll, which you will find on the eventmagazine.co.uk home page (scroll down and it's on the right), or registering and leaving your comments below this story.

The results of the poll and the best comments will then be published in the May issue of the magazine.

For more in-depth industry features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.


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