Event's big question: can supermarket-style price matching work in the event industry?

When the news broke last week that Merlin Events was launching a price-matching strategy across its venues it felt the wrath of several of its closest competitors.

Event's big question: can supermarket-style price matching work in the event industry?
Event's big question: can supermarket-style price matching work in the event industry?

The Tesco-style scheme was criticised for just being a PR stunt, with venues arguing it is impossible to offer ‘like for like’ in the events business.

But since then, many of you have posted comments in support of the initiative suggesting it is a "clever" and "creative" way of standing out in a cluttered marketplace.

So in response, we decided to make it the subject this month’s big question and open it out to the rest of the industry.

We want to hear your views on whether supermarket-style price matching can work in the event industry whether it be for venues, suppliers, agencies or all?

You can air your views via the site by voting in the poll, which you will find on the eventmagazine.co.uk home page (scroll down and it's on the right), or registering and leaving your comments below this story.

The results of the poll and the best comments will then be published in the November/December issue of the magazine.

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