But since then, many of you have posted comments in support of the initiative suggesting it is a "clever" and "creative" way of standing out in a cluttered marketplace.
So in response, we decided to make it the subject this month’s big question and open it out to the rest of the industry.
We want to hear your views on whether supermarket-style price matching can work in the event industry whether it be for venues, suppliers, agencies or all?
You can air your views via the site by voting in the poll, which you will find on the eventmagazine.co.uk home page (scroll down and it's on the right), or registering and leaving your comments below this story.
The results of the poll and the best comments will then be published in the November/December issue of the magazine.
Have your say below: