The Eventice expands to Dubai

The Eventice has moved into the Middle East event market after launching in Dubai last month.

The first Eventice Dubai winners
The first Eventice Dubai winners

Winners Zain Zaidi and Sonia Parekh, both from Dubai, beat off competition from eight other graduates to win jobs at Dubai-based Informa Exhibitions, and Innovations Unlimited ME in Doha, which ran the Asian Football Cup 2011 fan zone.

Each candidate completed a series of challenges with competitors being cut at each stage until the two best potential employees remained.

Zaidi, a graduate of Middlesex University, Dubai, said: "I have always wanted a job in the event industry so this is a dream come true. It was really hard work but so much fun and I couldn't be happier. I knew I had done a good job but the others were very good. When they called my name I was stunned."

Parekh from Christ University, Bangalore, said: "This has been the best experience of my life and to win a job at one of the best companies in the region, it really hasn't sunk in. The tasks tested us to the limits and are similar to the challenges that we will have to face in our new jobs. I am very grateful to have been given the opportunity."

Each challenge was tailored specifically to test the candidates skills in dealing with unexpected situations in the industry, including their ability to work in a team, think clearly under pressure, and use their initiative to problem solve.

The UK Eventice launched in 2011 and is run by ESP Recruitment and Event, in association with Bluehat and UBM. The Apprentice-style competition is designed to bring the next generation of talent into the event industry.

Liz Sinclair, director of ESP Recruitment and ESP International, said: "Having run this competition in the UK for three years, we were delighted to launch the Eventice brand globally for the first time. All the candidates were strong, but Zain and Sonia had something extra. They are worthy winners and I'd like to congratulate them both."

Watch our video to find out more about this year’s UK winners.

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