Motivcom divisional managing director Nigel Cooper, Grass Roots marketing director Aileen Reuter, Banks Sadler chief executive officer Leigh Jagger and Oxford International managing director John Walker will form the initial ambassadors.
"The simple statement 'the more you put into something, the more you get out' should be the mantra for all Eventia members," said Walker.
"Having been actively involved in Eventia for a number of years - and experienced first-hand both our industry and association grow in numbers and professionalism - I can now look forward to continuing my direct involvement, albeit as an arms length Eventia Ambassador."
According to Eventia the ambassador role does not carry board status, but it is envisaged it would almost exclusively be filled by former board members.
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