Eventia to challenge event industry's approach to business

Eventia is hosting two seminars as part of its Business in Action series on 11 September in London to challenge the industry's approach to selling its services.

Eventia to challenge event industry's approach to business
Eventia to challenge event industry's approach to business

The two half-day seminars, entitled Positioning for Profit in a Poor Economy and The Ladder of Lead Generation, are aimed at client facing staff from agencies and suppliers.

Tips will be provided by speakers including Blair Enns, owner of Win Without Pitching, a sales consultation business.

"Increasingly we are being asked for advice and guidance from our members on how to manage their sales and business development," said Eventia CEO Izania Downie.

"Attendees will leave these sessions armed with deployable techniques to help them take back control of the buy sell relationship and in time position themselves to win without pitching."

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