Eventia calls for industry to back education programme

Industry association Eventia has called for the event industry to back The Summer Eventia (TSE13), which takes place at Birmingham's ICC from 30 June until 2 July.

Simon Hughes, Eventia's chairman
Simon Hughes, Eventia's chairman

The annual event consists of a programme that looks at the trends, influences and strategies of the event industry.

The TSE13 committee has been developing the programme over the last eight months to provide learning opportunities for event professionals to help them develop personally and profesionally.

Simon Hughes, chairman of Eventia, said: "Based on the direct marketing responses we’ve been getting, there are a lot of people out there still trying to decide where to invest their time and money this summer. 

"What we’ve seen this year is that discretionary spend on professional development, education and networking is being asked to work harder than ever before. Given the economic climate this comes as no surprise – but we do need the sector to support the underlying reasons that led to the creation of The Summer Eventia in the first place."

This year’s TSE13 will see conferences, talks and networking opportunities based on a storytelling theme. It will include three areas including the business story; the operations story; and the communications story.

Eventia said the latter reflects its close working relationship with the International Visual Communications Association, ahead of planned membership ballots on merger due to take place in the next few weeks.

Early bird rates for members and non-members are available until the end of today (12 June).

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