Eventia backs experiential code

Trade body Eventia has welcomed the launch of a new Experiential Marketing Code of Conduct in the UK.

Rob Allen
Rob Allen

The association will be making the document available to all members via its website.

The code, which launched 27 February 2012, was developed to strengthen the protections for consumers and marketers.

Rob Allen, executive chairman of TRO and chair of Eventia, said: "We are pleased to have been working with the IPM to develop the new Experiential Marketing Code of Conduct in the UK, thus advancing the regulations that are in place within the industry.  Experiential and sampling activity is a major part of brand marketing strategy, and we look forward to continuing to do this under the new code."

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