#EventCareers: Brand experience professionals are positive about industry future

Brand experience professionals are overwhelmingly positive about the future of the industry and their progression within it, according to Event's annual careers survey.

Sixty-nine per cent of people said they felt positive about their career progression in 2016
Sixty-nine per cent of people said they felt positive about their career progression in 2016

A massive 63% of those questioned said they believed the size of their workforce would increase during 2016, while 32% felt it would stay the same, and only 5% feared staff numbers at their company would decrease.

Sixty-nine per cent also said they felt positive about their career progression heading into 2016.

In terms of individual performance, 41% are given appraisals once a year, while 30% have performance reviews every six months and 11% have them every three months.

The same percentage (27%) of respondents were promoted more than year ago, as more than two years ago. Sixteen per cent had been promoted in the past three months, 12% in the past six months and 18% in the past year.

Last month we shared the findings that 68% of those surveyed felt their work/life balance was satisfactory (68%), and 74% were keen to remain working in the events industry for the rest of their career.

Industry reaction

Nicky Morgan, group talent director, TRO, told Event: "The results suggest an optimism for growth within our industry which reflects our own view as we launch fully into 2016. Our discipline continues to mature and play a proportionately larger role in integrated campaigns as ‘brand trust’ becomes increasingly important to consumers.  

"It is no surprise to us that there is a positive vibe within the industry as events and experiential continue to be the drivers of brand trust and therefore thrive through relevance, innovation and tangibly proving their value."

On the subject of career progression, Morgan said the agency is committed to growing its people from within, and invests in several training initiatives, including its own TRO school of excellence.

"Our broad approach is to promote our existing talent into increasingly senior positions, whilst we also invest in new talent where we ‘hire for attitude/values and train for skills’.  We find this helps to keep our committed people moving and motivated without compromising on the fresh thinking and innovation that an injection of new talent can bring."

Paul Saville, joint MD at Wasserman Experience, said the statistics were a reflection of the positive Bellwether reports we have seen over the last year. "Sustained economic growth in the sector naturally brings greater opportunities for employees of all levels.  So it is not a great surprise that this positive sentiment is coming back."

He added that with the increase in career opportunities across the industry, agencies will have to work even harder to hold on to their top talent. "Providing them structured career progression and investing in their training and development will be crucial to this.

"This shouldn’t need a step change, as many of the top performing agencies will already be familiar with nurturing their stars. At Wasserman we have a solid training and development plan that has meant that a steady of promotions happen every year."

More: #EventCareers: Percentage of male MDs falls to 67%

#EventCareers: 35% of brand experience professionals had no pay rise in 2015

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